Under new leadership in 2025, I was able to begin an exciting overhaul — creating engaging content and maintaining a content calendar for Facebook. I was given the freedom to test and track what images and content preformed best with our audience, and am proud of the growth. The following percent increases are comparing the first and second half of 2025.
Views: +75.7% (3.8M)
Interactions: +565.7% (34.1K)
Link clicks: +51% (32.8K)
Visits: 148.4% (29.8K)
Follows: 342.7% (850)
Results clearly showed that a frequent posting cadence, focusing on human interest, and using genuine-looking photos works wonders!
Check out what I've been posting recently: https://www.facebook.com/CassRegional
