Real testimonials are one of the most powerful methods of promotion, especially in the crowded marketplace of healthcare. Cardiac rehab patient Rob Acosta, and his wife Michele, were generous enough to share the journey to rehabilitation using our services to get him going at full speed again.
The linked story was the result of interviews and conversations with Rob, Michele and professionals at Cass Regional.
In addition to sending the story to local newspaper and sharing it on social media, I chose to include it in our semi-annual county newsletter, which is sent via direct mail to most zipcodes within Cass County.
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